On-Page SEO completely depends on the things which are visible on the website i.e., content, images, title, headings, URLs, etc.
Ok, so before starting I am really sorry for the late update guys, there was some technical error. And due to COVID-19 it took a long time to recover. But now all good and you will get a continuous update on digital marketing.
Basically On-page SEO is all about the keyword density. All we need to do is to write the correct as well as searchable keyword. A keyword can be of 4 to 5 words but it should be in an easy language so people can search. Because it is not necessary that everyone knows about your business in-depth as much as you know, they search what they want but in easy language.
For keywords, there are so many tools but are they authenticate? NO. Some are paid and some are showing wrong volumes. Let’s move to the best, easy and trustworthy tool which is Google Adsense. So many minds out there thinking that Google Adsense is asking for too much information and posting ads.
Cut the crap, visit the youtube link to create your Google Adsense account in 3 clicks without any campaign.
Youtube Link: https://www.youtube.com/watch?v=_xR1eQ5_XHs
As you have created your Google AdWords account. Now you can search for keywords.
How to select keywords for your website, blog, content and so on?
Select a focus and relevant keywords or if you just started something online then you must follow long-tail keywords (long-tail keywords are those keywords which contain 4-6 words). And we use long-tail keywords to promote our business for a particular product, service or local area.
For example, if I use HP laptop keyword, then it is very hard to compete with Amazon, Flipkart, or any other popular site. But if I use HP laptop C-scheme Jaipur, then it is clearly showing where are you, and people who are searching for a laptop in c-scheme they will reach you easily.
Put your focus keyword in Title, URL, Meta description, content/ blog/ paragraph, etc. Put the focus keyword at least 4-5 times on a page. Meta description has to be in a simple language so that visitors can get what are you offering inside your website. Meta description creates the first impression and as you know the first impression is the last impression.
While adding images on a website or blog, it asks for title, description, alt text and tags. Put the keyword in title and alt text, and write a description related to the image which also includes keywords. Putting the keyword in alt text will improve the SEO ranking of your site.
Heading should be arranged in a proper manner so that google and crawler can read it easily. The crawler does not read the title and keywords, it reads the header structure. On the basis of the header structure, it indexes the website information, which helps visitors to browse the website.
In URL, the keyword has to be mentioned. Because it helps us to boost the SEO of the website. The best way to write the URL is to mention the keyword in the URL after a slash (/). It directly impacts the site ranking and when a visitor sees the URL mentioning the exact thing for which he/she is looking for, then chances of click on the website increase by 69.98%.
All of this is just basic things about On-page SEO.
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